Yves Scherer is a visual artist whose work deals with questions of the self, celebrity and mediated realities. Mainly working in sculpture and installation he creates immersive environments that combine personal narratives with fan fiction to offer the viewer an often romantic lens or perspective on the self, relationships and the everyday.
Scherer's lenticular prints create a dazzling effect both to the eye and to the mind. The image blurs and morphs into another image as the viewer moves around it, confounding the eye and senses. The visual effect takes on a metaphorical dimension, blurring the perception of self with the image one displays in public - the sphere of one's interior life and its outward performance.
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